The Hersey’s bar was so influential that it influenced the price point of all candy bars, helping to set a typical price point of around 5 cents for a candy bar in the United States that lasted well into the late 1960s. With the 5 cent chocolate bar selling well, the bar stamped with the name Hershey, and numerous workers producing the candy bar, Hershey’s chocolate bar was born and was on the path to over a century of success and popularity.Īs of 2019, Hersey’s chocolate is very popular, with the original Hershey’s Bar being viewed as and often called “The Great American Chocolate Bar”, and there have been many varieties created of the classic Hersey’s since its inception, such as Hersey’s Special Dark chocolate, and Hersey’s Cookies ‘N’ Creme bar.
Milton Hershey successfully launched his 5 cent chocolate candy bar in 1900, marketing the chocolate bar as “More sustaining than meat”, claiming it to be important for one’s health, and branding the chocolate bar with his name, Hershey. In 1894, Milton, ready to engage in what he saw as a growing chocolate market, creates the Hershey Chocolate Company.īy 1900, Milton Hershey has spent a great deal of time in his lab back at home inventing a viable chocolate snack that could survive long-distance transit on the country’s rail system.
In 1893, Milton visits the World’s Columbian Exposition in Chicago and learns about chocolate machinery. Milton felt the future of candy was chocolate and sought to create a popular chocolate confection, traveling to Switzerland in the 1890s to learn more about how chocolate was made, from bitter-tasting cocoa beans to sweet chocolate. Milton previously learned when working in a candy shop how to create a soft caramel that was made with milk, and found it to be an improvement over its competition.Īs caramel began to reach its peak and become oversaturated and was no longer as novel, Milton Hershey began to look elsewhere for a big hit product in the snack and candy market and found that chocolate was popular among European, and Swiss chocolate that contained lots of milk seemed to be very popular among the various chocolate products. The process to create Hershey’s chocolate was invented by Milton Snavely Hershey, who in the late 1880s wanted to create a new type of caramel.
Hershey’s milk chocolate candy bar was first introduced in the year 1900, followed by other types of Hershey’s bars such as Hershey’s Milk Chocolate with Almonds, introduced in 1908. The Hershey Bar, invented by Milton Hershey from Pennsylvania, is the flagship candy bar for The Hershey Company, with the original version being a square of milk chocolate.
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